{"id":7137,"date":"2021-12-16T01:03:40","date_gmt":"2021-12-15T17:03:40","guid":{"rendered":"http:\/\/blog.idc.net\/7137\/"},"modified":"2021-12-16T01:03:40","modified_gmt":"2021-12-15T17:03:40","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%87%ba%e7%ab%99%e8%90%a5%e9%94%80%ef%bc%88outbound-marketing%ef%bc%89%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/idc.net\/help\/7137\/","title":{"rendered":"\u4ec0\u4e48\u662f\u51fa\u7ad9\u8425\u9500\uff08Outbound Marketing\uff09\uff1f"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" 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2018\u5e74\u5bf9\u5916\u8425\u9500\u72b6\u6001\u62a5\u544a\uff0c\u4e16\u754c\u5404\u5730\u7684\u516c\u53f8\u90fd\u66f4\u559c\u6b22\u5165\u7ad9\u8425\u9500\u3002<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.wbolt.com\/wp-content\/uploads\/2022\/02\/Inbound-Marketing-adoption-worldwide-1024x558.png\"><\/p>\n<p style=\"text-align: center\">\u5728\u5168\u7403\u8303\u56f4\u5185\u91c7\u7528\u5165\u7ad9\u8425\u9500<\/p>\n<p>\u8fd9\u8bf4\u5f97\u901a\u3002<\/p>\n<p>\u5982\u679c\u505a\u5f97\u597d\uff0c\u5165\u7ad9\u8425\u9500\u4f1a\u975e\u5e38\u5f3a\u5927\u3002\u50cfBuffer\u8fd9\u6837\u7684\u516c\u53f8\u5728\u8fd9\u65b9\u9762\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u6210\u529f\u3002\u96be\u602a\u5176\u4ed6\u4eba\u4e5f\u60f3\u8981\u4ed6\u4eec\u7684\u90a3\u5757\u9985\u997c\uff1f<\/p>\n<p>\u6211\u662f\u5165\u7ad9\u8425\u9500\u7684\u5fe0\u5b9e\u7c89\u4e1d\u3002\u7136\u800c\uff0c\u5173\u4e8e\u5165\u7ad9\u8425\u9500\u4e0e\u51fa\u7ad9\u8425\u9500\u4e3b\u9898\u7684\u5bf9\u8bdd\u5f80\u5f80\u4f3c\u4e4e\u5bf9\u540e\u8005\u6709\u504f\u89c1\u3002<\/p>\n<p>\u4f3c\u4e4e\u4e0d\u5c11\u4eba\u5c06\u5165\u5883\u8425\u9500\u89c6\u4e3a\u4e07\u80fd\u7684\uff0c\u800c\u5c06\u51fa\u5883\u8425\u9500\u89c6\u4e3a\u5c5e\u4e8e\u5386\u53f2\u5783\u573e\u7bb1\u7684\u9057\u7269\u3002\u4f46\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f<\/p>\n<h3>\u5bf9\u5916\u8425\u9500\uff1a\u4e3a\u4ec0\u4e48\u5b83\u4f1a\u5f97\u5230\u5982\u6b64\u7cdf\u7cd5\u7684\u4ee3\u8868\uff1f<\/h3>\n<p>\u95ee\u9898\u662f\u5173\u4e8e\u5165\u7ad9\u8425\u9500\u4e0e\u51fa\u7ad9\u8425\u9500\u7684\u8ba8\u8bba\u4f3c\u4e4e\u53d8\u5f97\u6709\u70b9\u610f\u8bc6\u5f62\u6001\u5316\u4e86\u3002<\/p>\n<p>\u8fd9\u5f20\u56fe\u8868\u51e0\u4e4e\u6982\u62ec\u4e86\u4eba\u4eec\u5bf9\u8fd9\u4e2a\u95ee\u9898\u7684\u666e\u904d\u6001\u5ea6\uff1a<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.wbolt.com\/wp-content\/uploads\/2022\/02\/outbound-marketing-vs-inbound-marketing.jpg\"><\/p>\n<p style=\"text-align: center\">\u51fa\u7ad9\u8425\u9500\u4e0e\u5165\u7ad9\u8425\u9500<\/p>\n<p>\u5165\u7ad9\u8425\u9500\u88ab\u5448\u73b0\u4e3a\u65b0\u9896\u65f6\u5c1a\uff0c\u5f3a\u8c03\u201c\u8d62\u5f97\u4eba\u4eec\u7684\u5174\u8da3\u201d\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u5916\u8425\u9500\u88ab\u8ba4\u4e3a\u662f\u9648\u65e7\u8fc7\u65f6\u7684\uff0c\u5f3a\u8c03\u201c\u5c06\u4ea7\u54c1\u6216\u670d\u52a1\u63a8\u7ed9\u5ba2\u6237\u201d\u3002<\/p>\n<p>\u4f3c\u4e4e\u6697\u793a\u5411\u6f5c\u5728\u5ba2\u6237\u4e3b\u52a8\u63d0\u4f9b\u62a5\u4ef7\u662f\u9519\u8bef\u7684\u3002\u8fd9\u91cc\u4e0d\u4ec5\u5173\u4e4e\u6709\u6548\u6027\uff0c\u8fd8\u5173\u4e4e\u9053\u5fb7\u3002<\/p>\n<p>\u6240\u4ee5\u8ba9\u6211\u4eec\u76f4\u622a\u4e86\u5f53\u3002\u4f7f\u7528\u5bf9\u5916\u8425\u9500\u6765\u63a8\u5e7f\u4ea7\u54c1\u7edd\u5bf9\u6ca1\u6709\u9519\uff0c\u53ea\u8981\u4ea7\u54c1\u80fd\u505a\u5230\u4f60\u627f\u8bfa\u7684\u90a3\u6837\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u6211\u4eec\u4e0d\u8981\u5fd8\u8bb0\u8fd9\u91cc\u6700\u91cd\u8981\u7684\u4e00\u70b9\uff1a<strong>\u8425\u9500\u7b56\u7565\u5e94\u8be5\u4ee5\u5b83\u4eec\u4ea7\u751f\u7684\u7ed3\u679c\u6765\u5224\u65ad<\/strong>\uff0c\u5e76\u4e14\u5bf9\u5916\u8425\u9500\u65b9\u6cd5\u53ef\u4ee5\u5f88\u597d\u5730\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u4e0d\u8981\u4ec5\u4ec5\u56e0\u4e3a\u5b83\u4eec\u4e0d\u65f6\u5c1a\u800c\u6253\u6298\u5b83\u4eec\u3002\u60a8\u5e94\u8be5\u505a\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u7684\u4e8b\u60c5\u3002<\/p>\n<h3>5\u79cd\u4f7f\u7528\u5bf9\u5916\u8425\u9500\u6765\u53d1\u5c55\u4e1a\u52a1\u7684\u65b9\u6cd5<\/h3>\n<p>\u597d\u7684\uff0c\u65e2\u7136\u60a8\u4e86\u89e3\u4e86\u5bf9\u5916\u8425\u9500\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002<\/p>\n<h4>#1 \u51b7\u90ae\u4ef6<\/h4>\n<p>\u51b7\u7535\u5b50\u90ae\u4ef6\u662f\u4e0d\u8bf7\u81ea\u6765\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u53d1\u9001\u7ed9\u60a8\u4ee5\u524d\u672a\u4e0e\u4e4b\u4e92\u52a8\u8fc7\u7684\u4eba\u3002<\/p>\n<p>\u5728SaaS\u521d\u521b\u516c\u53f8\u7684\u65e9\u671f\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u662f\u4e00\u79cd\u6709\u6548\u7684\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0cLeadFuze\u7684\u521b\u59cb\u4eba\u8d3e\u65af\u6c40\u00b7\u9ea6\u5409\u5c14\uff08Justin McGill\uff09\u4f7f\u7528\u51b7\u7535\u5b50\u90ae\u4ef6\u572812\u4e2a\u6708\u5185\u5c06\u5176MRR\uff08\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff09\u63d0\u9ad8\u52303\u4e07\u7f8e\u5143\u3002<\/p>\n<p>\u4e0b\u9762\u662f\u5177\u4f53\u8fc7\u7a0b\uff1a<\/p>\n<p>\u4ed6\u4f7f\u7528\u81ea\u5df1\u7684\u4ea7\u54c1\u6765\u67e5\u627e\u6f5c\u5728\u5ba2\u6237\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u8fd9\u8ba9\u4e8b\u60c5\u53d8\u5f97\u66f4\u5bb9\u6613\uff0c\u4f46\u6ca1\u6709\u5b83\u4e5f\u53ef\u4ee5\u5b8c\u6210\uff0c\u53ea\u9700\u8981\u7814\u7a76\u3002<\/p>\n<p>\u8d3e\u65af\u6c40\u662f\u5982\u4f55\u5236\u4f5c\u6700\u521d\u7684\u7535\u5b50\u90ae\u4ef6\u7684\uff1f\u4ed6\u5e94\u7528\u4e86QVC\u516c\u5f0f\uff1a<\/p>\n<ul>\n<li>\u95ee\u9898\u3002<em>\u201c\u8bd5\u7740\u63d0\u51fa\u4e00\u4e2a\u4e0e\u4ed6\u4eec\u7684\u4e1a\u52a1\u6709\u5173\u7684\u95ee\u9898\u3002\u201d<\/em><\/li>\n<\/ul>\n<ul>\n<li>\u4ef7\u503c\u4e3b\u5f20\u3002<em>\u201c\u4e0d\u8981\u4e00\u76f4\u8c08\u8bba\u4f60\u7684\u670d\u52a1\u6709\u591a\u68d2\u4ee5\u53ca\u4f60\u63d0\u4f9b\u7684\u6240\u6709\u4e1c\u897f\uff0c\u800c\u662f\u8bd5\u7740\u4f20\u8fbe\u6838\u5fc3\u4fe1\u606f\u5e76\u5f3a\u8c03\u662f\u4ec0\u4e48\u8ba9\u4f60\u4e0e\u4f17\u4e0d\u540c\u3002\u201d<\/em><\/li>\n<\/ul>\n<ul>\n<li>\u7ed3\u675f\u53f7\u53ec\u6027\u7528\u8bed (CTA)\u3002<em>\u201c\u76f4\u63a5\u8be2\u95ee\u4ed6\u4eec\u662f\u5426\u53ef\u4ee5\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u5929\u5185\u53d1\u8a00\uff0c\u6216\u8005\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u7ed3\u675f\u6027\u7684\u95ee\u9898\uff0c\u5bfb\u6c42\u7b54\u6848\u4ee5\u5f15\u8d77\u67d0\u79cd\u56de\u5e94\u3002<\/em><\/li>\n<\/ul>\n<p>\u4ee5\u4e0b\u662f\u9075\u5faaQVC\u516c\u5f0f\u7684\u7535\u5b50\u90ae\u4ef6\u793a\u4f8b\uff1a<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.wbolt.com\/wp-content\/uploads\/2022\/02\/qvc-email-formula.png\"><\/p>\n<p style=\"text-align: center\">\u201cQVC\u201d\u7535\u5b50\u90ae\u4ef6\u516c\u5f0f<\/p>\n<p>\u4ed6\u8fd8\u901a\u8fc7\u5728\u5e95\u90e8\u6dfb\u52a0\u4ee5\u4e0b\u884c\u4e3a\u6536\u4ef6\u4eba\u63d0\u4f9b\u4e86\u9009\u62e9\u9000\u51fa\u4efb\u4f55\u540e\u7eed\u884c\u52a8\u7684\u9009\u9879\uff1a<\/p>\n<p><em>\u201cPS \u5982\u679c\u4f60\u4e0d\u662f\u8c08\u8bba\u6b64\u4e8b\u7684\u5408\u9002\u4eba\u9009\uff0c\u8bf7\u544a\u8bc9\u6211\u3002\u8fd8\u6709\uff0c\u5982\u679c\u4f60\u4e0d\u60f3\u6211\u8ffd\u4f60\uff0c\u4f60\u4e5f\u53ef\u4ee5\u544a\u8bc9\u6211\uff01\u201d<\/em><\/p>\n<p>\u4fdd\u6301\u7535\u5b50\u90ae\u4ef6\u7b80\u77ed\u975e\u5e38\u91cd\u8981\u3002<em>\u201c\u4e00\u822c\u6765\u8bf4\uff0c\u6211\u63a8\u8350\u4e09\u5230\u56db\u4e2a\u53e5\u5b50\uff08\u6700\u591a\u4e94\u4e2a\uff09\u201d<\/em>\u8d3e\u65af\u6c40\u8bf4\u3002<\/p>\n<p>\u5728\u90a3\u5c01\u6700\u521d\u7684\u7535\u5b50\u90ae\u4ef6\u4e4b\u540e\uff0c\u4ed6\u8ddf\u8fdb\u63d0\u4f9b\u4e86\u4ef7\u503c\u3002\u4ed6\u5efa\u8bae\u53d1\u9001\u4e00\u4efd\u5173\u4e8e\u60a8\u7684\u4e00\u4f4d\u5ba2\u6237\u53ca\u5176\u83b7\u5f97\u7684\u7ed3\u679c\u7684\u6848\u4f8b\u7814\u7a76\u3002<\/p>\n<p>\u8d3e\u65af\u6c40\u8bf4\uff0c\u4ed6\u4eec\u770b\u5230\u8fd9\u4e2a\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\u53d6\u5f97\u4e86\u5f88\u5927\u7684\u6210\u529f\uff1a<\/p>\n<p>\u4ed6\u6307\u51fa\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528Replyify\u3001Outreach\u548cQuickmail\u7b49\u5de5\u5177\u5c06\u5176\u4e2d\u7684\u5927\u90e8\u5206\u81ea\u52a8\u5316\u3002\u6216\u8005\uff0c\u5982\u679c\u60a8\u662fGmail\u7684\u94c1\u6746\u7c89\u4e1d\uff0c\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u4e00\u4e0bStreak\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u81ea\u52a8\u5316\u5e76\u8ddf\u8e2a\u6240\u6709\u5bf9\u8bdd\uff08\u987a\u4fbf\u8bf4\u4e00\u53e5\uff0c\u8fd9\u662f\u6211\u9996\u9009\u7684\u5916\u5c55\u5de5\u5177\uff09\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5f97\u5230\u79ef\u6781\u7684\u56de\u5e94\u600e\u4e48\u529e\uff1f\u7ee7\u7eed\u9ea6\u5409\u5c14\uff1a<\/p>\n<p><em>\u201c\u4e0d\u8fc7\uff0c\u8fd9\u91cc\u7684\u5173\u952e\u662f\u4e0d\u8981\u6025\u4e8e\u6c42\u6210\uff0c\u5e76\u8bd5\u56fe\u5728\u4f60\u7684\u540e\u7eed\u7535\u5b50\u90ae\u4ef6\u4e2d\u5c06\u5b83\u4eec\u8f6c\u5316\u4e3a\u9500\u552e\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4e00\u65e6\u4ed6\u4eec\u8868\u793a\u6709\u5174\u8da3\u589e\u52a0\u60a8\u8fbe\u6210\u4ea4\u6613\u7684\u673a\u4f1a\uff0c\u60a8\u5c31\u5e0c\u671b\u4e0e\u4ed6\u4eec\u901a\u7535\u8bdd\u3002<\/em><em>\u5f53\u4ed6\u4eec\u6709\u5174\u8da3\u4e0e\u60a8\u4ea4\u8c08\u65f6\uff0c\u8bf7\u5f3a\u5316\u4ef7\u503c\u4e3b\u5f20\uff0c\u5e76\u660e\u786e\u8981\u6c42\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u9884\u7ea6\u65f6\u95f4\u3002\u201d&nbsp;<\/em>\u8d3e\u65af\u6c40\u89e3\u91ca\u9053\u3002\u4ed6\u5efa\u8bae\u4f7f\u7528Calendly\u8fdb\u884c\u65e5\u7a0b\u5b89\u6392\u3002<\/p>\n<p>\u51b7\u7535\u5b50\u90ae\u4ef6\u53ef\u80fd\u662f\u83b7\u5f97\u521d\u59cb\u5ba2\u6237\u7684\u6700\u76f4\u63a5\u65b9\u5f0f\uff0c\u56e0\u4e3a\u60a8\u76f4\u63a5\u4e0e\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u4eba\u8054\u7cfb\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u53ea\u662f\u4e0d\u8981\u56e0\u7f3a\u4e4f\u56de\u5e94\u800c\u6c14\u9981\u3002\u8d3e\u65af\u6c40\u8bf4\uff0c\u4f60\u63a5\u89e6\u7684\u4eba\u4e2d\u53ea\u67091%\u523010%\u4f1a\u611f\u5174\u8da3\u3002\u8fd9\u662f\u4e00\u4e2a\u6570\u5b57\u6e38\u620f\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u53d1\u9001\u5927\u91cf\u51b7\u7535\u5b50\u90ae\u4ef6\u624d\u80fd\u83b7\u5f97\u7ed3\u679c\u3002<\/p>\n<h4>#2 \u51b7\u7535\u8bdd<\/h4>\n<p>\u964c\u751f\u7535\u8bdd\u662f\u4e3b\u52a8\u6253\u7ed9\u60a8\u4e4b\u524d\u672a\u4e0e\u4e4b\u4e92\u52a8\u7684\u4eba\u7684\u7535\u8bdd\u3002<\/p>\n<p>\u7531\u4e8e\u5bb3\u6015\u88ab\u62d2\u7edd\uff0c\u4eba\u4eec\u503e\u5411\u4e8e\u907f\u514d\u6253\u6765\u7535\u8bdd\u3002\u5f53\u60a8\u5411\u67d0\u4eba\u63d0\u51fa\u8981\u7ea6\u5e76\u4e14\u4ed6\u4eec\u8bf4\u201c\u4e0d\u201d\u65f6\uff0c\u5b83\u4f1a\u523a\u75db\u3002\u6b64\u5916\uff0c\u6b63\u5982\u4efb\u4f55\u9500\u552e\u4eba\u5458\u90fd\u4f1a\u544a\u8bc9\u4f60\u7684\u90a3\u6837\uff0c\u793c\u8c8c\u7684\u201c\u4e0d\u201d\u8fdc\u4e0d\u662f\u4f60\u80fd\u5f97\u5230\u7684\u6700\u7cdf\u7cd5\u7684\u7b54\u6848\uff0c\u6ca1\u6709\u4eba\u613f\u610f\u88ab\u7535\u8bdd\u53e6\u4e00\u7aef\u7684\u964c\u751f\u4eba\u65a5\u8d23\u3002\u56e0\u6b64\uff0c\u6839\u672c\u4e0d\u6253\u7535\u8bdd\u662f\u5f88\u8bf1\u4eba\u7684\u3002<\/p>\n<p>\u4f46\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u9519\u8bef\u3002\u5982\u679c\u5904\u7406\u5f97\u5f53\uff0c\u964c\u751f\u7535\u8bdd\u53ef\u4ee5\u6210\u4e3a\u4ea7\u751f\u9500\u552e\u7684\u6709\u6548\u65b9\u6cd5\u3002\u4f46\u662f\u4f60\u5230\u5e95\u600e\u4e48\u80fd\u505a\u5bf9\u5462\uff1f<\/p>\n<p>Chris Orlob\u548cGong.io\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5206\u6790\u4e8690,000\u591a\u4e2a\u964c\u751f\u7535\u8bdd\u3002\u4ed6\u4eec\u53d1\u73b0\u4e86\u4ec0\u4e48\uff1f<\/p>\n<ul>\n<li>\u4f7f\u7528\u8fd9\u4e94\u4e2a\u6280\u5de7\u6765\u6253\u9020\u4e00\u4e2a\u51fa\u8272\u7684\u5f00\u573a\u767d\uff1a\u8bf4\u51fa\u6f5c\u5728\u5ba2\u6237\u7684\u59d3\u540d\uff08<em>\u201c\u55e8\uff0c\u7ea6\u7ff0\uff01\u201d<\/em>\uff09\uff0c\u8bf4\u51fa\u60a8\u7684\u5168\u540d\uff08<em>\u201c\u6211\u7684\u540d\u5b57\u662fChris Orlob\u201d<\/em>\uff09\uff0c\u8bf4\u51fa\u60a8\u7684\u516c\u53f8\u540d\u79f0\uff08<em>\u201c\u6211\u4e3a\u9f9a\u5de5\u4f5c\u3002 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